Google AdWords is not a new thing for internet users and almost everyone knows. With a wide variety of offerings from either the best web design companies or even the fashion and trade services, Google ads are the most powerful way to showcase visitor attraction and visibility.
Table of Contents
1. Google partners
2. How to use Google Ads. Guide + Infographic [NEW!]
3. Google Ads Introductory Video Series [NEW!]
4. Basic knowledge of Google Ads
5. How to create a profitable Google Ads campaign (from scratch)
6. How to use Google Ads. Easy setup tutorial
7. Learn Google Ads in less than 1 hour
8. Build a good paid search advertising account structure
Capture Google Ads
Getting started with online advertising is daunting. Especially in a sense of gambling, is there an auction? Do I have to bid on keywords? How do I set my budget? What are campaigns? What are extensions? !(you got the point)
I can sympathize. I'm still figuring out what Google Ads (formerly known as Google Adwords) can offer, and I have these simple and free Google Ads tutorials to help anyone walk through the process. That's why I think you should.
Frankly, I don't think I need all of these tutorials. But whether you prefer reading, watching videos, or a more active learning experience, there is something for everyone.
1. Google partners
The tutorials provided by Google are by far the best. There is a lot of information about Google Ads. Creators in control of Google Ads are the best to know the truth, right? This was my first stop when trying to understand the basics of Google Ads, and Google never let me down.
Even if you're not aiming for Google Ads certification, the Google Partners Fundamentals exam study guide is informative and easy to understand. It's hard to find (why hide it, Google), but it's clearly a treasure trove of information once you get there. An online guide is also available, which you can check in the video or download as a PDF.
Google Partners also has a YouTube channel, which is another great place to find friends who can walk you through the basics of Google Ads. Our latest Google Ads Basics video was posted on February 16, 2016. Again, this is a configuration for people trying to qualify, but it's generally helpful.
When you're really committed and ready to start placing ads, Google has a step-by-step process to guide you through each step from logging in to launching. Before you take this step, be well prepared about your keywords and how you will divide your campaigns and ad groups. If you're still saying, "What are you talking about ad groups?", you're not ready yet. Let's go back to school!
2. How to use Google Ads. Guide + Infographic
We're always trying to keep our audience informed, and we've recently published some updated tutorials for beginners (or advanced players who want to get back to basics). It's our most popular content ever, so be sure to check it out!
This guide and infographic take us back to our college days with a step-by-step educational-themed process to get started with Google Ads. From goal setting and audience determination to remarketing and optimization, we'll explain exactly what tasks you should complete at each stage of setting up your account.
3. Google Ads Introductory Video Series
If you don't like reading about Google Ads, here's a video series of popular infographics about Google Ads! This video series introduces an overview of Google Ads and points to note when using Google Ads. How Google Ads Work", "Google Ads Cost" and "Google Ads Performance Benchmarks by Industry" three one-minute videos to help you understand the Google Ads auction, how much you should spend, and the competitive landscape in your industry. I'll explain what it looks like. Especially if you don't feel comfortable explaining the costs or results to your boss, a quick explainer video like this is a great way to go.
4. Basic knowledge of Google Ads
Udemy.com has tons of courses on Google Ads, tons of advertising tutorials and basic walkthroughs...but most of these courses aren't free. The best free tutorial I've found is "AdWords 101: The Beginner's Guide to AdWords" by Jeffery Lane. Not only is his voice very calming, but his instructions are also very easy to understand.
This course is 1.5 hours long, so it seems like a lot, but if you're really interested in learning something, you won't get bored. What is the best place to visit? You can pause for ice cream and come back. Because everyone needs to talk to BEN & JERRY when trying to learn something new about the Internet.
5. How to create a profitable Google Ads campaign (from scratch)
In this blog, we not only show you how to set up a Google Ads campaign step-by-step, but also show you some great tricks about the research you should do before logging into Google Ads. Researching keywords and planning before pulling the trigger makes the process more organized. Less panic is a good thing.
He also has a free downloadable PDF Google Ads Checklist (for upselling after download) that is a good resource once you know the basics. The PDF does not provide detailed instructions on how to set up conversion pixels, ad scheduling, etc., so it would be good to know in advance. Yes, both the blog post and the downloadable PDF are long. But there's a good reason for it!
6. How to use Google Ads. Easy setup tutorial
The HubSpot blog has a great article by Amanda Sibley that helps Google Ads newbies build a reasonable list of keywords, create campaigns and ad groups, and set their bids. What I like about this article is that Amanda does a good job of explaining the definitions without getting bogged down in semantics. A new piece of the puzzle fits nicely into her story as Google Ads makes it easy for anyone to understand the importance of writing tricky ads aimed at the right people. just kidding. Don't be fooled. optimization.
You can download the guide on HubSpot. You'll have to upsell a bit to get this software, but it's free and includes pretty much everything you need to get started. Also, this guide is old (2012 is practically the dark ages), but the setup is basically the same. Some of the screenshots may just look slightly different on your screen.
7. Learn Google Ads in less than 1 hour
Getting started with Google Ads is often the most intimidating part of getting into PPC. That's why WordStream's exclusive data wizard, Mark Irvine, put together a Skillshare class on how to learn Google Ads in under an hour.
At WordStream, he not only works as a data analyst but also spearheads internal Google Ads training. From account structure and the basics of writing text ads to keyword research and campaign performance tracking, our 11 videos cover everything you need to know to get started with Google Ads. At the end of the course, you will be ready to launch your first Google Ads campaign.
8. Build a good paid search advertising account structure
Last but not least is a tutorial written by Margot da Cunha for WordStream. From keyword research to adjusting your ads and ad groups, here are 6 steps to building your Google Ads account. This book emphasizes the importance of campaign-level structuring (this is often overlooked, but it's important! Be careful!). Best of all, Margot doesn't hang you at the end with, "Okay, what next?" This post explains whether you're spending too much money, meeting your goals, or constantly needing to adjust the whole process.