Pinterest is a powerful and advanced over-the-top platform when it comes to generating traffic for bloggers and businesses.
While related to Recipe articles, DIY
How-Tos, and Travel Blogs, Pinterest covers a wide range of topics and is a
significant driver of organic traffic across many industries.
With over 442 million monthly active
users, Pinterest Presents untapped opportunities for business owners and SEO
professionals looking to increase their traffic numbers.
As a refreshing alternative to Google,
Facebook, and Amazon, Pinterest specializes in being a unique platform where
pinners can discover new ideas, businesses, and blogs while leaving plenty of
room for creativity and storytelling. It offers.
Although it is different from Google and
Bing, many time-honored SEO tactics still hold true.
In this guide, you'll discover Pinterest
SEO tips you haven't tried.
What is Pinterest Seo?
Pinterest SEO involves optimizing your
Pinterest Profile and website to generate organics from Pinterest (and, if you
want, paid from Pinterest).
The way Pinterest SEO differs from Google
SEO is how target "keywords" is identified and then utilized to
optimize your profile.
Additionally, Pinterest ranking factors
are more to engagement metrics and social stock than backlinks and technical
SEO.
However, these remaining elements are
often natural by-products. great content.
With that in mind, below are 12 tips for
optimizing your Pinterest profile.
1. Let's start with the basics
Before we start pinning, we need to make
sure the following aspects are in place:
create a business account
Create your Pinterest business account to
get started.
(If you already have a personal account,
you can simply convert your personal account to a business account.)
This gives you access to Pinterest
Analytics and Pinterest Ads Manager.
Choose your friendly username
Your username will be included in your
profile URL, so it's worth considering what your audience might be searching
for.
Optimize your profile
Fill out a "brief" of relevant
details and include your company logo in high resolution.
This makes it easier for people to find
and save your Pins.
You can also optimize this section with
related keywords (more on this later).
Create at least one board
You will need at least one
"board" to get started.
Consider the type of content you plan to
post when deciding what you want to name your board (e.g. "Marketing
Hacks" or "DIY SEO").
2. Prepare your website
Like many other platforms, you can take
data from your website and feed more targeted Pinterest campaigns.
Also, you can send people to your
website, so connecting these two assets is essential.
This requires some simple but basic
steps.
Get all of these in place if you want to
report accurately on your Pinterest SEO efforts.
Add Pinterest tag
the Pinterest tag is a fundamental part
of setting up organic or paid campaigns.
Essentially the JavaScript equivalent of
Pinterest's Facebook pixel allows you to:
You can find the full guide here and your
Pinterest or agency team will be able to help you implement it.
Add a save button
This requires just a little HTML code and
can increase the reach of your campaign beyond Pinterest.
Once installed, users can save images of
their site or app to their boards.
You have two options. The button can
appear automatically or the user can hover over the top left portion of the
image.
Choose wisely.
There's also a Pinterest Chrome Extension
that allows your site visitors to convert your images into pins.
Check Your Site
A few easy steps Add your profile picture
to all your Pins Verify your website.
Again, this just adds a few lines of HTML
code.
3. Configure traffic and amplifier.
conversion goals for your business
Pinterest's lead times can be much longer
than what Google and Facebook use.
But Pinterest still proves to be an
effective lead generation tool.
In order to see success on this platform,
you first need to decide what your business means and set the right goals.
Once Pinterest decides it's Pinterest,
you can use the Pinterest tag to set up various conversion events on your site.
Pinterest has a pretty detailed guide to
creating conversion campaigns to help with your lead-generating efforts.
We recommend starting with metrics like
impressions, traffic, and re-pins before stacking conversion goals on top of
these.
After your traffic numbers you can gather
a fair amount of data simply by looking at what is already working for your
profile.
We also recommend that you avoid pushing
very business messages until you have earned the trust of both Pinterest and
your audience.
On Pinterest, slow and steady wins the
race.
4. Conduct keyword research
While you may not be able to use your
usual keyword research tools when it comes to Pinterest SEO, there is still a
lot of validity in doing Pinterest keyword research.
As a search engine, Pinterest curls its
"feed" based on what people are searching for and how those keybes
are used in Pins shared by content creators.
These tips will help you discover the
right keywords for your Pins and boards.
Use Guided Search
Guided Search on Pinterest helps users
narrow their focus and find more relevant results.
After searching for your target term,
Pinterest automatically suggests semantically relevant modifiers.
These are pretty good indicators of the
most popular search queries by topic.
Test your promo pin
The idea here is similar to how SEO
professionals use AdWords to try out specific keywords. This is how you will
perform before launching your entire SEO campaign.
Here you can get the best keywords on
Google and see if you will succeed on Pinterest with Promoted Pins.
Explore Niche Topics
Luckily, Pinterest is already
categorized, making it easy to find keywords for your specific niche.
Your goal is to explore all topics
related to your business to see how ideas are categorized and how your
competitors are targeting specific keywords.
5. Organize & Optimize your board
Your keywords and Pinterest consumer
research should be core considerations when you start creating a board.
Boards give the Pinterest search engine
the perfect opportunity to categorize your products and organize your content.
They're also the first thing users see
when they come to your profile, so you can make your board title Super Clear
and your image particularly eye-catching.
Below is an example of how I organized my
Pinterest board based on my niche's top search terms, including 'blogs 101',
'work online jobs', and 'blogs of blogs'.
I also created a custom board cover image
to quickly identify what the board is.
Keyword optimization and board cover
images are an important part of Pinterest SEO and engagement, but if you want
to be popular, your board needs to have quality pins.
You can't skate with poor content!
Know pin anatomy
When you create Perfect Pin, you have
finesse and a keen eye for what's trending across platforms and industries.
In fact, the pin structure, fonts, sizes,
expressions, and images change all the way, but you have to stay on top of the
game.
That said, there are some clear rules of
the word that we should all follow when it comes to creating Seo-friendly Pins.
Aim for long images
The optimal pin size is 1,000px by
1,500px, or a 2:3 ratio.
This is especially important on mobile,
but Pinterest prefers to show longer images on desktop (and they often get the
most clicks).
Use eye-catching colors
Don't let your pin disappear into the
background.
Use high-contrast colors to grab the
user's attention and stand out from the sea of competition.
Enticing, Include Keyword-Rich Titles
In case it wasn't already obvious,
keywords matter both when it comes to Pinterest SEO and when they get clicked
on.
Click to your website to describe your
title to increase visibility on Pinterest Feed.
Aim for "10 SEO HACKS HACKS FOR MORE
TRAFFIC", "SEO TIPS" or equally generic ones.
7. Descriptively
Like your title, getting an SEO
description on Pinterest is important.
Including a detailed description (ideally
for your target keyword) helps Pinterest find and display your image in
relevant searches.
Your description may be the deciding
factor in giving users a preview of what your content is and encouraging them
to click through to your site.
How content benefits them, what they
learn, or if you're posting a product, interesting facts that set your product
apart from your competitors.
A total of 100 character count sentences
are enough to provide some good details.
You may also consider adding HashTags to
your description to increase visibility for these search terms.
8. Schedule your pin on PAILWIND
Tailwind is the #1 Pinterest Scheduling
app on the market and a powerful (and affordable) tool when it comes to growing
your Pinterest traffic.
For desktop and mobile apps, use
tailwinds and ensure that they are regularly re-secured to different boards.
You can also select pins from other
creators to be shared to your board in hopes of expanding your reach.
This app saves hours of time compared to
manually pinning.
Plus, a new addition to TailWind Create
lets you transform your photos into personalized pin designs.
9. Looking for Engagement
User engagement is super important on
Pinterest.
This means that more engagement can
increase the visibility of your PIN (and of your profile) in searches,
increasing your traffic and, inevitably, increasing your website conversions.
It is due to the fact that you can.
Use the following tips to improve your
engagement and boost your search visibility.
Link your Pinterest account to other
social media accounts
This will raise awareness of your
existing followers on other platforms.
Invite relevant Pinterest Intrivencers to
collaborate on the board and grow after yourself
If an influencer re-pins one of your
pins, your content will be shown to a wider audience.
Include text as an image overlay
As you can see for the search for
"SEO", Pins with text overlays tend to rank well.
Create multiple pin images using websites
like CANVA
You can design different templates and
test performance for each of your designs.
Pin on a consistent basis
Buffer recommends pinning at least five
times a day to see the widest range.
Please follow the relevant
Doing so will help you grow your network
and boost your Pins to a larger audience.
Track Performance
Pinterest Analytics gives you a lot of
insight into how your profile is doing in organic search.
We use this data to inform your Pinterest
SEO strategy – from the keywords you use, to the designs you follow to get the
most clicks.
10. Join a group board
Group boards are boards hosted by other
creators that allow pina like your own content to be interleaved with your own
content, plus the content of other members on the board.
Each group committee may have its own
unique set of rules, but the general idea is for all members to share pins from
other creators.
Group boards are easy to identify by the
fact that each board has multiple users associated with it.
Once you've joined a few group boards,
use a scheduling app like PAILWIND to automatically pin your content and that
of your members.
This is a great way to double your
traffic (or more).
Tailwind has released a completed guide
on how to find and join group boards, and if you're having trouble finding
group boards for yourself, I highly recommend following this resource.
11. Visual search optimization
Visual search that is the market leader
in Pinterest Lens technology .
By pointing your smartphone's camera at a
household item or piece of clothing, Pinterest can identify the object and
suggest related pins.
Lens is a fascinating art that is adept
at understanding the components of an image to suggest other related articles.
With its ability to "read" images,
this technology encourages creators to think about eye sterics and keywords.
To create your Pin, consider using
high-quality images that are relevant to your blog post or product page
content.
That way, you can get your PIN to users
searching for "See Also" even if you don't include the actual search
term in your text.
12. Try your hand at Pinterest Ads
Pinterest is great for driving organic
traffic and it also has strong paid advertising capabilities.
For better or worse, nearly all PINs
today are "promotion" pins, proving that many creators pay to play.
We offer a variety of ad formats for you
to choose from Pinterest.
The most popular are:
Consider which ad formats make the most
sense for your brand.
For example, if you're an online clothing
retailer, you certainly have images and shopping pins.
If you are a youtuber, you may promote
your video clips.
Another idea is to create videos of your
product demos and promote these on your platform.
Either way, you'll want to test
performance to determine what works best for your audience and brand.
Like Google Seo, we encourage Pinterest
Seo to shift and change all the way to stay on top of current trends.