If you're familiar with Pinterest marketing, you know that Pinterest is a huge source of traffic for blogs, online businesses, and other websites. This is because Pinterest works like a search engine.
Yes, it is! Pinterest is a search
engine, not a social media platform. Don't let all those follower tabs distract
you.
If you compare Pinterest to other
social media platforms, you'll quickly notice that Pinterest posts (also known
as pins) have a much longer lifespan than other social media posts. The typical
lifespan of a tweet, Instagram post, or Facebook update is anywhere between
hours and days.
Now contrast with Pinterest.
Average pin life is 6 months.
And the good news is that optimizing
the pins can make them last even longer. So if you know what you're doing, you
can keep getting free traffic from Pinterest on autopilot every month. This is
exactly what Pinterest SEO (search engine optimization) is for. Now that you
know why you should focus on Pinterest SEO, let's see how.
How to master Pinterest SEO
My visual learners can also
access the information in this article from the video below. It provides a
better visual representation of your exact keyword research work on Pinterest.
Pinterest SEO Primer: Keyword
Research
Pinterest SEO starts with keyword
research. You can't rank anything #1 if you don't even know what you want to
rank.
For best results, we recommend
doing some keyword research before you start writing your blog post. There's
nothing worse than spending three hours writing a blog post, only to realize no
one was interested in reading it, right?
Keyword research is essential
to avoid such a situation.
There are currently three ways to
do keyword research on Pinterest: 1) direct search 2) Pinterest ads (free!) 3)
AudienceInsights.
Each of these methods is a great
way to find keywords for your blog posts, but one of them serves a slightly
different purpose. If you have absolutely no idea what to write about or what
your Pinterest followers are interested in, AudienceInsights is your go-to
guide tool.
Then, once you know what topics
you should follow, you can implement direct search and Pinterest ads.
Keyword research by direct
search
The easiest way to find keywords
on Pinterest is direct search. What this means is that once you have an
overview of what you want to write about, say Korean skin care, go to Pinterest
and type in Korean skin care.
Now you will see a colorful box
under Search. These are popular related keywords and subtopics that are often
searched in conjunction with your main keyword. The most popular keywords are
on the left. For example, for my keywords Korean skin care, popular related
keywords are products, routine, and flawless skin.
You need to make sure your
primary keyword has at least 5 colorful boxes. If not, your keywords aren't
wide enough and you might benefit from opening them up a bit more.
Personally, when I look for topic
ideas, I copy it into my notebook and write down all the information. So for
this keyword, my main blog post ideas will be Korean skin care products and
Korean skin care routines.
If you look at the top results
for this keyword in the front row, you'll see that a good blog post title can
be your ultimate guide to 10 step Korean skin care, 10 best Korean skin care
products, and more. List articles seem to be doing really well!
Keyword research with
Pinterest ads
Keyword research with Pinterest
ads may seem a little daunting, but it's not. When using this tool for
research, you can relax knowing that you are not spending money on advertising.
Then click Ads -> Create Ad
-> Continue (first page) and scroll down on the second page. It will be
displayed in the following manner.
This is a keyword research tool
that I use to come up with blog post ideas and optimize my Pins later.
What makes this tool so great is
that you can see how many people on average type keywords on Pinterest each
month. With this tool, you can easily measure the potential number of people
you can reach for each keyword.
For my keyword korean skincare,
it goes something like this.
From here, it's easy to see that
the best topics for our blog posts are along the lines of the best Korean skin
care products. This is because combining these keywords will generate the most
search traffic.
Keyword Research with Audience
Insights
As I said before, audience
insights are a great way to find topics to blog if you don't have an idea your
audience is interested in.
The only way Audience Insights
works is for people who follow you. Following these topic suggestions will
increase your chances of attracting visitors to your site as they will
naturally be interested in what you are writing.
To access Audience Analytics, go
to Analytics -> Audience Insights in the upper left corner of Smart Feed.
Then click Affinity to organize
topics according to popularity. It will be displayed in the following manner.
Affinity shows how interested
your audience is in a particular topic compared to other Pinterest users. Of
course, the audience percentage tells you how many people in your audience are
interested in that particular topic.
The best topics to go with have a
high affinity and a high percentage of an engaged audience. You can scroll
through the data to see if there's anything you'd like to write about that's
particularly interesting.
You can then search for your
exact keywords using either the direct search method or the Pinterest
advertising method.
Optimize your pins for SEO
Now that you've completed the
process of identifying keywords to target in your blog post, it's time to
create your blog post. in this example. Imagine I posted about the 10 best
Korean skincare products for flawless skin
Then create a pin (want to learn
how? Check out this post: 10 tips on how to create a viral pin for Pinterest )
and a fully SEO optimized for your pin Come up with keywords.
So let's dive straight in!
Finding keywords to include in
your Pinterest description looks exactly like identifying a topic you want to
write about. So the first place to start is direct search.
Again, enter Korean skin care
products
Then copy all the most popular
keywords related to the article into a Word document.
Copy the keywords Flawless Skin,
Anti-Aging, Best, Acne, Whitening, Kbeauty, Cheap for my pins.
Note: All of these should be used
in conjunction with the original keyword. For example, Perfect Skin is actually
Korean skin care product Perfect Skin.
Then go back to your Pinterest ad
and repeat the same process. To quickly copy a keyword, use the [+] button to
add the keyword to the notepad on the left. Therefore, for the keywords
"Korean skin care" and "Korean skin care products", we
chose the following keywords:
From here I can easily copy these
keywords into my Word document. We recommend finding at least 10 keywords that
you can integrate into your Pins.
Here is a complete list of
keywords to use to come up with pin descriptions.
Now is the time to start writing
your pin description. For best results, it's important to include 5-10
different keywords in your Pin description along with your hashtag.
Hashtags on Pinterest primarily
serve as SEO signals. That means you should use hashtags for your most relevant
keywords. We recommend using at least three hashtags, but more if possible.
Note that there is no limit on
hashtags, but there is a 500 character limit on pin length.
Pinterest recommends writing
natural-sounding descriptions that aren't keyword-stuffed. But keep in mind
that very few people actually read the description. They are primarily there to
rank for keywords. So eloquent writing is not the top priority here.
For my keywords, this is the
explanation I came up with:
10 Best Korean Skin Care Products
For Perfect Skin: These are the top 10 Korean skin care products for anti-aging
acne and whitening! If you're looking for inexpensive yet effective Korean
skincare products to implement into your Korean skincare routine, start with
these fan favorites. Kbeauty skincare products are highly rated by users who
claim they are the best products for flawless skin and anti-aging.
#koreanskincare #koreanskincareproducts #koreanskincareroutine #flawlessskin
#kbeauty #antiaging
You can see here that we are
trying to implement as many keywords as possible. We also try to sound
semi-natural in our descriptions and not overstuff with the keywords we use.
Optimize your profile for SEO
Pinterest SEO is more than just
optimizing your Pins by keyword. Board and profile should also be considered.
In fact, they can have a big impact on the results you can expect from your
Pinterest marketing efforts.
First of all, you want to make
sure your profile is optimized for the keywords you want to rank for. for
example. Looking at my profile, you can see that my main keywords are all
related to women's fashion. I entered keywords in the name and description box.
I recommend doing the same and
using popular and broad keywords (Pinterest advertising tools can help you
figure out which ones to use!). Be as brand-specific as possible.
Optimize your board for
Pinterest SEO
Next, I want to focus on
Pinterest boards. Properly keywording your board is just as important as
properly keywording your Pins. This is no joke.
A pin with a good SEO description
combined with a board with a good SEO description will show results much
faster.
The key to the board is to be as
specific as possible. There used to be a time when Pinterest relied heavily on
follower count, showing every pin in a board to every account following that
board. But now things have changed.
Pinterest has made it clear that
it wants to move in the direction of a search engine rather than a social media
platform, so follower count no longer matters so much.
This is great news for anyone
just starting out on Pinterest. Focus on SEO and you'll likely see as many Pins
as an account with hundreds of thousands of followers.
For this reason, it's a good idea
to focus on niching down your board as much as possible. So, for example,
instead of using a broad and vague board called Beauty & Makeup, it's much
better to use a board like Korean Beauty Products or DIY Beauty. This is to
tell Pinterest exactly what your board is about.
To find keywords there, you can
use the direct search method.
So let's say I wanted to create a
board that focuses on Korean beauty. If you type KoreanBeauty into Pinterest's
search bar, you'll see:
All of these keywords that pop up in search are great candidates to use on your board. We recommend choosing the most specific keywords that best describe your content.
As we have previously determined,
Korean skin care products are a great keyword to use, and that's exactly what
we use for our board of directors as well.
Now, all we need to add is the
board description. I always follow the same protocol I use for pins. This means
using about 10 popular keywords in your board description and adding at least 3
hashtags. This is the board description for my Korean skincare product board:
Then you are good to go!
BONUS TYPE: Always pin your
pins to the most relevant boards first for best results . This means that if
you have more than one board to post your Pin on, choose the one that is
closest to what your Pin is about. This is another Pinterest SEO signal that
helps Pinterest know exactly what your pin is about and increase its
visibility.
For example, pins from Korean
skin care products articles are pinned directly to this board first and then
scheduled to other beauty boards.