Can you make
money with a side business blog?
Blogging is
often mentioned as a recommended side job, but I think there are many people
who are wondering, "Is it possible to earn money with a blog in the first
place?"
In conclusion,
although it is difficult to earn hundreds of thousands to millions of yen a
month with a side business blog, anyone can aim for thousands to tens of
thousands of yen a month. Also, of course, depending on your efforts, it is not
a dream to earn more than 100,000 yen per month.
The author
himself earns from several tens of thousands of yen to 100,000 yen a month from
a side business blog that he manages while working as a company employee.
Originally I started as a beginner, but by continuing to study steadily, I will
be able to earn a stable income.
How to make
money with a blog
Regardless of
whether it is a side job or not, let's hold down what the mechanism of making
money with a blog is in the first place.
There are two
main ways to make money with your blog.
-
Earn money from
pay-per-click advertising
-
Earn money with affiliate
I will explain
in order.
1.
Earn revenue from
pay-per-click advertising
Pay-per-click
advertising is an advertisement that is posted on a blog and paid to the blog
owner when the user clicks on it. A typical example is Google Adsense.
The advantage is
that the hurdles to achieving results are low because the user does not have to
purchase or apply for anything, but the unit price per result (1 click) is set
low.
Even if you
don't have knowledge of sales writing, you can get a certain number of clicks
as long as you collect access, so it's recommended for blog beginners.
2. Earn money
with affiliate
"Affiliate"
refers to a mechanism in which a reward is paid to the blog owner by placing an
advertisement in the blog and performing a predetermined action (request for
materials, application, contract, etc.) after the user clicks on it.
There are
various rewards set for each project, such as "500 yen per case for free membership
registration, 5,000 yen per case for paid membership registration". While
the hurdles to generating results are higher than those of the click reward
type, the unit price per result is high.
Reasons why a
side job blog is recommended
Using the above
mechanism, it is a blog that can earn money depending on your efforts, but the
reasons why it is recommended as a side job are as follows.
1. It will be
a foothold for independence and entrepreneurship
If you can get a
stable income from your side business blog, you can also consider starting your
own business or starting a business based on that income. In fact, there are
many people who quit their jobs and turn blogging into a full-time job because
their side hustle blogging has gotten off to a good start.
This is a
particularly recommended side job for those who are considering starting a
business or working as a freelancer in the future.
2. Can be
applied to other businesses
When running a
blog, it is necessary to analyze and improve on a daily basis by thinking about
things like "How can I get people to find my articles?"
The knowledge of
the web, marketing, and design that I have cultivated can be applied to various
other businesses, so blogging is a side job that I can recommend to people who
are doing all sorts of jobs.
3. Initial
cost is almost zero
You don't need
to stock up on inventory or buy expensive machines and tools for your blogging
side business, so you can start with almost zero initial cost . This is a very
safe and recommended side job for those who say, "I want to do a side job,
but I don't want to take risks."
4. Can be
done anywhere with one PC
You can
basically write a blog anywhere you have a computer. It's especially
recommended for those who want to make money at home because they don't have to
go to work or buy something .
5. You can
make use of your own experience
Blogging allows
you to make the most of your experience and make money. for example,
-
Based on the real estate
knowledge I learned in my main business, I will introduce how to find and
assess recommended real estate
-
Based on my experience of
trying various skin care products for acne skin, I will recommend cosmetics and
care that works for acne show you how
Such as the
experience of the main business and the experience of my troubles will be the
seeds of the blog.
People who
recommend a side job blog
Blogging as a
side job is especially recommended for those who:
-
A person who has no
resistance to writing
-
Those who are considering
starting a business or becoming independent in the future
-
Those who have knowledge of
the Web or who want to acquire it in the future
-
People who want a side job
that can be done anytime, anywhere
-
People who want to start a
side business without taking financial risks
-
who can continue
How to start
a side business blog
From here, I
will introduce the 5 steps you should take first if you want to start a blog as
a side job.
Step 1:
Decide on a theme to write on your blog
First, think
about what topic you want to write your blog about.
When it comes to
blogs, some people may think, “Isn’t it fine to write down your daily thoughts
like a diary?” , which makes it much harder to monetize.
Before creating
a blog, it is recommended to think about what kind of information you want to
send to people who have problems . The concept and target of the blog will be
clarified, making it easier to monetize and operate.
Step2: Open a
blog
Once you've
settled on a theme, it's time to actually create your blog. There are two main
ways to create a blog.
One is to use
WordPress . WordPress is a free software that allows you to create websites and
blogs without any programming knowledge.
The appeal is
that you can freely change the design and design of the site, but on the other
hand, there are many settings and customizations, and it may be a bit of a
hurdle for complete beginners. In addition, there are some paid services such
as rental servers and “themes” (the design of the entire site), which has the
disadvantage of incurring running costs.
Another is to
use a free blogging service . There are the following blog services (sites)
recommended for side business blogs.
If you are
serious about affiliate marketing, WordPress is recommended, but if the hurdles
are high suddenly, for example, you can start with "Hatena Blog" and
then move that blog to WordPress as it is when you get on track.
Step3: Make
initial settings
After setting up
a blog, decide on the site address, theme (design), name of the site, etc.
In particular,
it is difficult to change the address of the site later, so it is recommended
to think carefully before deciding.
Step4:
Register with ASP
"ASP"
is a service or company that bundles affiliate advertisements . A company that
wants to put out an advertisement registers with the ASP saying "I want to
put out this kind of advertisement under these conditions", and the
blogger searches the ASP site for advertisements that he or she can introduce.
When you find a project that seems to meet the conditions, you can apply for a
partnership, and if the advertiser approves it, you can post the advertisement
for that project on your blog.
If you run an
affiliate blog as a side business, be sure to register with ASP. Typical
ASPs include:
-
Typical ASP
-
Amazon Associate
-
Rakuten affiliate
-
A8.net
-
Moshimo Affiliate
-
Value commerce
-
Afb
-
access trade
Amazon and
Rakuten affiliates are recommended for beginners. It would be a good idea to
start by introducing the products you have purchased and pasting dedicated
Amazon or Rakuten links.
We also
recommend A8 Net, which has a large number of publications.
Step5: Write
an article
Now that you're
ready, it's time to actually write the article.
Whether it's a
free blog service or WordPress, there are various functions (change the color
of the text, add headings, list items, etc.), so it's important to first write
an article and get a feel for it . .
Tips for a
successful side job blog
To be successful
with your blog, here are a few things to keep in mind:
Study SEO
"SEO"
is a measure to display articles at the top of searches such as Google and
Yahoo . For example, when writing an article that introduces recommended lotion
for acne-prone skin, devise the content of the article so that the article will
appear at the top of search results when searched for keywords such as
"recommended acne lotion".
SEO is a
must-know when it comes to monetizing your blog. There are many books that
explain things in an easy-to-understand manner, so it is recommended that you
read those books first.
Learn how to
write articles
Blogging is not
just about writing something,
-
Write with more than a
certain number of characters
-
Write with SEO in mind
-
Write with sales writing in
mind
Such ingenuity
is required. Let's think carefully about "how to get people interested in
the product" and study while referring to other blogs.
Analyse
A blog's revenue
can be represented by a formula like this:
Number of
accesses (PV) x Click rate (CTR) x Closing rate (CVR) x Unit price
In other words,
it is important to know what percentage of those who accessed the article
clicked on the ad, and what percentage of them purchased or applied for the
product or service.
Of these, the
"contract rate" is how many contracts are closed on the advertiser's
site after clicking on the ad, so it is difficult for bloggers to control. In
addition, the "unit price" is originally determined by the
conditions, so it cannot be changed. Therefore,Blog owners need to think about
how to increase the number of accesses and the click rate.
The number of
accesses to articles and blogs can be checked using Google Analytics, and the
click rate can be checked on the ASP website. Analyzing these numbers on a
daily basis and constantly thinking about how to improve them is the key to a
successful sideline blog.
Continue
The biggest
trick to making money with a side business blog is to continue.
There are no
blogs that make money just by writing one article. Blogs are generally
monetized by writing dozens or hundreds of articles. The most important point
is to keep writing while making improvements while performing the analysis that
I introduced earlier .
Notes on a
side job blog
Finally, I would
like to give you some tips on how to start blogging as a side business.
If your side
business income exceeds a certain amount, file a tax return
If you earn more
than 200,000 yen in a year from your side business, you will need to file a tax
return.
It's rare to
say, "I suddenly earned more than 200,000 yen in the first month!"
Let's check it out.
People who do
not want to be found out by the company should not be identified
Recently, there
are more companies that allow side jobs, but there are cases where it is not.
Some people think that if you file a tax return, your company will find out
about your side business. If you do, the company will never know.
However, if you
write something that can identify you personally, it may be discovered through
acquaintances, so if you don't want to be found out by the company ! Try to
write articles.
Summary
I have
introduced how to make money with a side job blog and recommended services, but
how was it?
As I said, the
blog isA highly recommended side job that can be used as a foothold for
starting a business or becoming independent if you repeatedly analyze and
improve.is. By all means, please try to aim for a blog operation that can be
monetized while investigating and studying various things.