Why Are Keyword Tools Important for Content Writers?
Keywords are a series of words or
sentences that users use to search and find information. In addition, keywords
are one aspect of the assessment in SEO friendly writing. Thus, this also
affects the ranking of content in the SERP (Search Engine Result Page) or
search results pages.
In order to achieve this, content
writers need to pay attention to the keywords used in each of their writing
content. The goal is that the content is easy to connect with users who are
looking for related information.
Good content must use the right
keywords. To get the right keywords, content writers need to do keyword
research to analyze the keywords that users often use.
We can use keyword tools to
facilitate keyword research. This will help us to find out what keywords are
most searched for and help us compare the effectiveness between the 2 keywords.
Keyword Tools for Beginner Content Writers
That's the importance of keyword
tools in making it easier for content writers to do keyword research. Here are
keyword tools that are suitable for novice content writers:
1. Google Keyword Planner
The keyword tool in Google Ads is
fairly simple and provides basic features for SEO purposes. This tool provides
the most accurate source for finding keyword data. We will be given data directly
from Google.
2. Google Trends
Similar to the previous point,
Google Trends can also be one of the free options from Google. Google Trends
can compare performance between keywords.
The use of Google Trends is
fairly simple and the operation is easy, so it is very suitable for novice
content writers. In addition to Google Trends and Google Keyword Planner,
Google also provides other options that function as keyword tools. One of them
is Google Search Console.
3. MOZ Keyword Explorer
It feels incomplete if we talk
about keyword tools for beginners without mentioning the name MOZ Keyword
Explorer. It's easy enough for novice content writers to understand this tool.
Through MOZ Keyword Explorer we
can get the right keywords. In addition, this tool can also provide interesting
and creative keyword suggestions that we and our competitors rarely think
about. Another advantage is that we can use it for free, but it is limited to
only 10 data searches per month.
4. Ahrefs Keyword Explorer
Next we will discuss one of the
best keyword search engines today. Ahrefs helps us to choose what keywords are
suitable for our content. This tool can provide extensive keyword report data.
This tool can suggest thousands
of keywords based on search data from 10 different search engines. Examples
such as Bing, Google, Youtube, and Amazon. Ahrefs is based on clicks metrics.
The search volume is calculated based on how many users click on the website
after landing on the SERP. This will make the data that appears more accurate.
5. Semrush
One of the keyword tools that
also needs to be included in this list is Semrush. By using Semrush, we can
optimize keywords organically and find new ways to enter the SERPs.
Semrush can display 5-10 very
specific keywords that competitors have used. This tool also has a feature to
find long-tail keywords, this feature is one of the best features of Semrush.
In addition, Semrush also provides a 7-day free trial for new users.
From the article above, we
understand how important keyword research is and examples of 5 keyword tools
that are suitable for beginners. After getting to know the keyword tools