1. What is Google My Business?
A free tool that allows you to display and manage your local business information on various Google services (such as Google Search and Google Maps).
One of the biggest features of Google My Business is that you can display business information on Google search and Google Maps search results.
▼Recommended for:
・Store manager
・Store recruiter
・Homepage operation manager
Until five to eight years ago, companies and stores used Twitter and Facebook as the main means of disseminating information. Currently, when choosing a restaurant, 56.5% of people under the age of 24 use GoogleMAP, and searches on GoogleMAP are expanding. (35.2% among those aged 25 to 50)
2. Benefits of Google My Business
a. You can attract customers for free.
b. Increased opportunities to be seen by Google users.
c. You can manage the "correct information" of your store.
d. Analyze the user's behavior and use it for the next action.
e. You can send information in a timely manner with the posting function.
I will explain in detail below.
a. You can attract customers for free.
Google My Business is a free tool. You can promote your company on Google Search and Google Maps at no cost.
b. Increased opportunities to be seen by Google users.
For example, if you search for "Nagoya cafe" on Google, Google will display and suggest popular cafes in the surrounding area. By registering with Google My Business, it will appeal the existence of the store based on the location information of the user.
c. You can manage the "correct information" of your store.
Google Maps has a function that allows third parties to register information, but we emphasize the security of business owners and prevent users other than the business owner from changing the business profile, so you can manage it yourself increase.
d. Analyze the user's behavior and use it for the next action.
From the management screen, you can see the search terms used for searching Google My Business, how you searched, reactions, etc.
e. You can send information in a timely manner with the posting function.
Publish the latest news, events, offers and more directly to Google Search with the Post feature.
3. Summary
The content of your Google My Business listing will affect your ranking, so be sure to update your listing with the “latest” information. If you are worried about attracting customers to your store, please use Google My Business and use it well to achieve business results!