What is an LP creation tool?
The LP creation tool is a tool that allows you to easily create a landing page just by inserting images and text. If you don't have programming or design expertise, creating a landing page from scratch can be difficult, and hiring a professional production company will cost you a lot of money. If you use the LP creation tool, you can easily create a landing page at a low cost without any knowledge of the web.
What is LP
LP is an abbreviation of “Landing Page”, and it is a page whose purpose is to acquire conversions, such as product detail pages and service introduction pages.
It is often used as a destination for listing advertisements, etc., and consists of content that induces actions such as document requests and inquiries.
In a broad sense, it refers to the first page a user visits, but here it is used in the sense of a page specializing in appeal, guided by listing advertisements, etc.
What is the difference between LP and website
The difference between LP and a website is the purpose and number of pages.
In general, the purpose of the LP is to get conversions, whereas the purpose of the website is broader, from attracting the user's attention to providing basic information.
A website consists of multiple links and pages, but LP is one page. It has a structure that specializes in winning contracts, such as the "inquiry button" and "purchase button" that are easy to understand.
No specialized knowledge required
If you use the LP creation tool, you can complete the LP simply by inserting text and images into the template. No specialized knowledge of HTML or CSS is required.
Recently, LP creation tools that automatically create LPs with AI have also appeared, so even those who are not good at using computers can easily create them.
No cost
With the LP creation tool, you can create LPs with only a reasonable monthly fee. It's low cost and easy, so it's recommended if you want to publish for a limited period of time or if you want to try multiple pages.
If you ask a production company, you will need production costs and operation management costs, and you will need a large amount of funds of about 300,000 yen or more.
Information can be updated quickly
LP must improve by verifying the effect while changing elements and copies. That's why speedy updates are so important.
The LP creation tool allows you to edit pages with intuitive operations, so information can be updated quickly. It is useful in situations that require quick response, such as recruiting for campaigns and seminars.
In the case of a production company, it may take time to respond because it follows the flow of instructing changes to the LP → updating.
Disadvantages of using LP creation tools
Be sure to understand the disadvantages of LP creation tools.
Limited design and functionality
With the LP creation tool, since it is created using a template prepared in advance, there are inevitably limitations on the design and functions.
Difficult to succeed without support
In order to create a LP that wins conversions, it is necessary to have various knowledge such as initial design, catch copy, offer, and operation after publication.
If you don't have any marketing knowledge, choose an LP creation tool that has a support system in place.
Points to consider when choosing an LP creation tool
There are various types of LP creation tools, but what points should I pay attention to when choosing a tool?
Marketing function
If you use an LP creation tool with extensive marketing functions such as access analysis, email distribution, and SNS linkage, you can easily improve the page according to the user's movement and maximize the results.
Choose an all-in-one marketing tool that has the marketing functions you need to operate your LP in order to increase conversions.
Difficulty of operation
It is necessary to carefully examine the difficulty of the operation. If you can try it with the free plan, let's actually use it once. Also, let's pay attention to whether the foreign-made LP creation tool supports.
Some tools are complicated to operate or require knowledge of HTML. If you don't have the knowledge, you may not be able to create the page as you want, so check the difficulty of the operation carefully.
Generosity of support
Creating an LP does not guarantee success. Choose a vendor that can also help you with initial strategic design and action plan planning.
Please check the completeness of post-installation support, such as technical support, online operation lectures, web marketing seminars, etc. that can solve unclear points about operation.
Make good use of the LP creation tool
The LP creation tool is a convenient tool that allows even beginners to create pages easily and at a low cost. The difficulty of operation is important, but choose a tool that takes into consideration the operation after creation.
In order to achieve results with LP, it is necessary to not only create a page, but also to systematically operate such as attracting customers and customer management.