Reaching the top ranking on the
SERP (Search Engine Result Page) can certainly affect website traffic. However,
to achieve this you must improve site performance by following SEO (Search
Engine Optimization) guidelines. It's not easy, but you don't need to worry,
because there are SEO tools that can ease the burden. One of them is Yoast SEO
which has various functions. Come on, get to know this tool more!
Yoast SEO
Yoast SEO is the most popular
plugin for optimizing a site. This tool is the best solution for WordPress
users. Its operation is also not difficult to understand and is suitable for
beginners. Therefore, it is not surprising that around 12 million websites have
used it.
In using Yoast SEO, there are
paid (premium) package options and there are also free options. By using the
premium package, you can access various features. Meanwhile, the free plan can
only access a few features. However, these limitations do not prevent you,
really, in increasing site performance.
Yoast SEO Functions
Apart from its ease of operation,
Yoast SEO has a variety of useful functions that have made it very popular. To
find out more, here are some of the Yoast SEO functions based on the features
they offer:
1. Checking Focused Keywords
One important aspect in writing
SEO is keywords. This usage underlies any content that will come out when a
user searches for a certain keyword on Google. With the right keywords, users
can find your website.
In SEO, the distribution of
keywords in content can affect content performance. Yoast SEO has a feature to
check the distribution and density of the main keywords. This will make it
easier for you to optimize the content. If there is an excess or lack of the
number of keywords, the system will notify you to fix it.
2. Reviewing Readability
Search engines don't just look at
keywords. However, they also focus on presenting the best and relevant content
for users on their search pages. Therefore, a website also needs to pay
attention to the level of readability. By using Yoast SEO, site owners can find
out what readability problems they need to fix to maximize their site.
They can help website owners to
make content more structured and coherent, so that it is easy to digest. This
is done by the system by analyzing several factors, such as the length of
paragraphs and sentences, the use of passive sentences, and conjunctions.
3. Set the SEO Title and Meta
description
4. Editing Permalinks
Permanent link or permalink is a
full URL that is visible on a page or upload of a site. This is one of the
factors that can optimize content. In addition, this permalink will also make
it easier for Google to index the pages of a website.
Actually, the basic permalink
settings of WordPress are not SEO friendly. However, you don't need to worry,
because through Yoast SEO you can edit it to match the rules of search engine
optimization. If you want to edit it, avoid using slugs that are too long. Make
it short and also enter keywords. Also avoid using numbers in slugs.
5. Adding Breadcrumbs to the
Site
In addition, this tool also
functions in the creation of breadcrumbs on the site. Breadcrumbs itself has a
function to show the specific location of a website page. It is like a site
structure or a user navigation tool to help him navigate the website.
6. Setting the Page Index
The use of Yoast SEO will make it
easier for website owners to determine which pages need search engine indexing
and not. Because basically there are several pages or links that site managers
want to hide from Google. With this tool, page index settings can be adjusted via
the meta robots index.